WEEK 7 Designing Experiences

Conceptual Framework for Interaction Design

Successful Experience Design

Four different ‘pleasure types’ to consider when designing experiences: physio pleasure, socio-pleasure, psycho-pleasure and ideo-pleasure.

Physio-pleasure - Pleasure derived from the senses from touch, smell, sensual pleasure etc. 

 
Socio-pleasure - Pleasure gained from social interaction with others. The aspect of an experience focused on socialisation, and social identity etc


Psycho-pleasure - Cognitive or emotional pleasure. The aspect of a designed experience relating to the satisfaction derived from successfully completing a task, and how intuitive or usable a product is.


Ideo-pleasure - Something that is consistent with a users values, meaningful to them.
This is the most abstract pleasure. In terms of products, it is the values that a product or experience embodies.

Tiger, L. (2000) The Pursuit of Pleasure.Transaction Publishers

Understanding what the user finds pleasing, their values and ideals allows the designer to focus aspects of the design to cater to them and create more pleasureable experiences.

Using the interaction design framework, the pleasure types vocabulary, and having a through understanding of the design constraints through research aids the designer in creating an engaging experience for the user.

Designing Engaging Experiences 

5 Key elements for engaging experiences

Identity Authenticity is required for identity, this is related to ideo-pleasure. How the values a product or experience embodies reflect the user identity.

Adaptivity The fluidity of an experience. How it can adapt to meet a particular users requirements and be experience at different levels of skill and enjoyment, and how the experience can be changed over time to increase engagement.

Narrative The structure of an experience and the way it is navigated by the user. The combined actions and reactions that form the experience and occur over time.

Immersion Narrative flow and sensory engagment affect how immersive the experience is.

Flow The sense of smooth movement between each successive action that form the experience.The level of product usability and intuitiveness affect the flow of an experience.

Shedroff, N. (2001) Experience Design. Waite Group Press

User experience is concerned with the overall quality of the process which includes the role of emotions and their impact on interaction - nowadays people want more than functionality and efficiency, they also want interaction that is pleasurable.

-Patrick Jordan, Designing Pleasureable Products (2003)

-Darcy Storr